Poppulo automatically creates an for each email you send.
The two most common metrics to focus on are the open rate and click rate.
More detailed data on your newsletters is available through Poppulo Analytics.
Poppulo Analytics
Poppulo Analytics supplements the data you can already access in the ‘Reports’ section of your account.
Discover more on the Poppulo Knowledgebase:
Using you can look at the stats across specific issues, or a specific time period.
You can also segment the data by fields. We have included a table of fields below which sets out the standard Poppulo fields, which you must use in the Analyze Agent tool, and the updated fields which are visible in the reporting dashboards.
| Standard Poppulo field (for use with Analyze Agent tool) | Updated Poppulo field (for use in reporting dashboard) | Examples |
|---|---|---|
| Team |
Team |
Condensed Matter Theory Group, Outreach team |
| Department | Departments | Bioengineering, Student Recruitment and Outreach |
| Division | Faculties | Engineering |
| Employment status | Employment status and student type | Employee, honorary |
| Business unit | Job family | Academic and research, professional services |
| Site location | Address including campus | Hammersmith Campus, White City Campus |