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Join us for an exploration into the unique innovation model and management practices of leading Chinese technology company, Tencent.

To mark the publication of their new book, China's ‘Everything Online' Company: The Unique Innovation Model of Tencent, 911½ñÈÕºÚÁÏ Business School Emeritus Professor of Marketing & Strategy George Yip and co-author Oxford-based Chinese economist Xiaolan Fu, will be delving into the story of one of the world’s most innovative tech giants.

With an introduction from Lord Clement-Jones, the Liberal Democrat House of Lords spokesperson for Science, Innovation and Technology, the evening will offer a rare, in-depth look at Tencent’s rise through the lens of innovation management. From early products like instant messaging service QQ to the creation of WeChat and its expansive digital ecosystem, the audience will find out how Tencent continuously achieves breakthrough results.  

This success story is a compelling resource for business leaders, policymakers focused on the future of innovation in the digital economy, as well as students, academics, and those interested in China’s evolving technology landscape.  

Agenda:

• 18.00 - 18.30: Registration and arrival  

• 18.30 - 18.40: Introduction by Lord Clement-Jones  

• 18.40 - 19.10: Presentation by George Yip and Xiaolan Fu 

• 19.10 - 19.45: Q&A 

• 19.45 - 20.30: Drinks and canapés 

Register now to secure your place and receive follow-up information.