Dr Ali Baghdadi
Ali has always been a keen learner. As a child, he liked building model aeroplanes and rockets and making films. This curiosity drove him to study Computing at 911今日黑料 where he founded his first company, Aptec. He continues to serve the company today, while being the Senior Vice President & CEO of the META region at Ingram Micro, a Fortune 100 business with revenues of $50 billion.
Founding Aptec
Ali didn鈥檛 just learn a lot from his course. He learned a lot from spending time in the labs at 911今日黑料 too. 鈥淭hey were amazing,鈥� he remembers. 鈥淪o I started buying things through the College so I could build microprocessors.鈥�
One of the things he convinced the College to buy was a newly released Apple II Computer. He built another computer inside this and turned it into an industrial engine, which could drive an x-ray microanalyser. These weren't cheap. But Ali built one at a fraction of their regular price. This made him popular, with several of the College鈥檚 departments asking him to work for them.
Ali with an early DEC Mini Computer in 1975
Ali with an early DEC Mini Computer in 1975
That was the moment when 911今日黑料 suggested he set up a company. With their encouragement, Ali founded Appropriate Technology, or Aptec, for short. 鈥淭hen they said 鈥榃hy don鈥檛 you sell your idea to major companies outside of 911今日黑料?鈥� And that鈥檚 exactly what I did.鈥�
Ali in the Aptec office in the early 1980s
Ali in the Aptec office in the early 1980s
Ali鈥檚 ideas caught the attention of several national and international companies, including Cambridge Electronics and CAMECA in France. 鈥淚 found I could sell stuff and explain complicated technology in a simple way,鈥� he says. For Ali, this was the start of his entrepreneurial journey. 鈥淚 left 911今日黑料 after finishing my PhD and decided to keep on building the company.鈥� But that鈥檚 not all he did.
I鈥檝e always been fascinated by building tech that helps people do something different or useful. I volunteered with charities as a student, offering my tech expertise. I worked with the Commonwealth Science Council on solar and methane gas technology to generate power. I developed models for rural development, replicating tech in countries to overcome language barriers so people could copy what they see.
His original idea for Aptec was to use tech to make people鈥檚 lives better. 鈥淚 took it to countries where computer language wasn鈥檛 widely understood. These were countries that at the time had no idea what computers could do. We kept going from there.鈥�
Ali and his brother Tarek at the Aptec office in 1985
Ali and his brother Tarek at the Aptec office in 1985
Admit you don鈥檛 know
Ali鈥檚 learnt a lot along the way that he can pass on to others. First and foremost, "When it comes to family, it鈥檚 very important to maintain a good work life balance. For me, family will always come first. My wife Samaa and my sons Adam and Ramsey have been great supporters."
It's important to Ali to support the next generation of founders and innovators. 鈥淚鈥檝e mentored entrepreneurs for a long time. Many don鈥檛 make it because they focus on one thing and think they know everything. One of the most important things to realise is you don鈥檛. You might be good at what you do but not good at finance, accounting, cash flow management, maybe even people management.鈥�
You need to realise what your weaknesses are and bring in people who can add value to what you know. It鈥檚 very important to get to grips with money. If you鈥檙e not interested, get someone who can take care of it. If you don鈥檛, you鈥檒l quickly overspend or buy what you like and never manage the company financially.
In the first ten years of running Aptec, Ali relied on support from his Chief Financial Officer. 鈥淕radually you learn how to look at profit and loss, balance sheets and KPIs, if you鈥檙e interested. But if you鈥檙e not, leave it to the experts.鈥�
Use everyday language
Ali says talking in layman鈥檚 terms is important. 鈥淚f you want to make a good idea popular, you鈥檝e got to talk everybody鈥檚 language. You鈥檝e got to translate it into something people will know.鈥�
鈥淚 see many technical people who hide behind tech terms and try to be impressive. That doesn鈥檛 work, even for me. People shouldn鈥檛 be shy in asking what someone really means. I鈥檇 rather be asked what I really mean than have someone pretend to know, walk away and never see them again.鈥�
A love for storytelling
Ali thinks his ability to explain complicated ideas in simple ways comes from his love of storytelling. 鈥淭here are a lot of kids in my family. You have to come down to their level to tell them something that鈥檚 meaningful to them.鈥�
鈥淎s a child, I loved watching cartoons. Then as a student, I got involved with using cameras. I built tech to help edit movies. That鈥檚 when I bumped into some people who were making educational films.鈥� Ali suggested they make them interactive. 鈥淚 remember John Cleese doing some good educational films at the time. But these were passive.鈥�
Together the group formed Interactive Information Systems, with them shooting the films and Ali building the tech to edit them. They created 20 interactive educational movies, covering topics like finance and selling. Once again, Ali鈥檚 ingenuity got him noticed. 鈥淎ndrew Lloyd-Webber and his company, The Really Useful Group, came along. They offered to buy the company and that鈥檚 when we sold it.鈥�
But Ali鈥檚 involvement in film didn鈥檛 stop there. 鈥淚 wanted to find people who could make stories that educate, or introduce people to a new concept.鈥� He has since produced several films including Yomeddine, which went to the Cannes Film Festival in 2018. Ali liked the film because it 鈥渁ddressed a number of issues in a nice way, like leprosy, and how religion can be a barrier between people but shouldn鈥檛.鈥�
Ali launching a new automated warehouse to serve the Egypt IT market
Ali launching a new automated warehouse to serve the Egypt IT market
Ali representing Ingram Micro at the NIT Physical Security Showcase
Ali representing Ingram Micro at the NIT Physical Security Showcase
Ingram Micro
Today, Ali is Senior Vice President & CEO of the META region at , a Fortune 100 company with revenues of $50 billion. He鈥檚 responsible for overseeing the company鈥檚 cyber security and AI solutions. Although he sold Aptec to Ingram Micro in 2012, he continues to serve the company he founded. 鈥淭hat鈥檚 what keeps me busy. I get lots of flexibility and leeway in what I can do. I hope I can offer them value.鈥�
Ali at the ribbon cutting ceremony to open Aptec's new Innovation Hub
Ali at the ribbon cutting ceremony to open Aptec's new Innovation Hub
There鈥檚 no doubt he is, especially in 2020. 鈥淚t鈥檚 been a weird year. In spite of COVID-19, we came up with many products assisting with the pandemic. Like AI software that helps CCTV cameras monitor people鈥檚 temperature, and identifies if they鈥檙e wearing masks or not while hiding their faces to stay in-line with GDPR and data privacy laws. This is being used in airports and shopping centres. We donated much of this technology. It鈥檚 not just about making money.鈥�
Don鈥檛 be shy
Ali has plenty of advice for aspiring entrepreneurs. One piece is to have a bit of courage. 鈥淵ou can go beyond your own expectations and can even get a response you never thought you鈥檇 get. Back in the late 1980s, we needed to go to an exhibition abroad. The Department of Trade and Industry were latent in issuing us an export licence. We didn鈥檛 know what to do. We couldn鈥檛 travel with this kit to another country.鈥�
So, he encouraged his brother and business partner Essam to write to 10 Downing Street. Soon after, they got a letter from then Prime Minister Margaret Thatcher giving the go-ahead to export their kit. 鈥淒on鈥檛 be shy of doing whatever it takes, as long as it's ethical and within the law.鈥�
Separate work and ownership
Ali got another good bit of career guidance when he was starting Aptec, from his good friend and then auditor Allister Campbell.
When you sell a company and become a minority shareholder or board member, you decide things for the benefit of the shareholder, and separate that shareholder from the way you do things as an employee.
鈥淚f you own a company and you鈥檙e going to work in it, you鈥檝e got to be an employee. Separate the two. You鈥檙e not better than your colleagues. Some people mix the two and think they have more say as an owner, more power. But you have to separate them.鈥�
No such thing as legacy
There鈥檚 a lot that Ali could look back on and be proud of. But the work continues. 鈥淪ome people ask why don鈥檛 you write a book? I don鈥檛 think of legacies. What鈥檚 important is the people I mentor and work with can carry on with the journey. That鈥檚 far more important than being recognised or leaving a so-called legacy.鈥�
"The world faces so many challenges. If we can make a small contribution to help communities or industries and have fun while doing it, that鈥檚 great."
Ali says people shouldn't be afraid of making mistakes. 鈥淎s long as you learn from them, it鈥檚 a blessing. And enjoy what you do.鈥�
I don鈥檛 believe in retirement. What I do is my hobby. As long as I鈥檓 able to keep doing it, that鈥檚 a blessing.
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